Programmatic Ad Buying: What is it? How do I do it?
You’ve heard the term ‘programmatic’ increasingly over the last few years, but most brands and agencies still wonder – what is it? And should I be doing it? The natural question that follows is, of course, how?
In this next digital workshop, AAF Miami brings you a complete rundown of programmatic advertising, including the basics, such as the history of programmatic, the programmatic ecosystem, types of programmatic buying, all about data, and formats used in programmatic.
Attendees will not only learn what it is and be able to sound super knowledgeable back at the office but will also be able to make decisions about when and when not to engage in programmatic. Attendees will come away with a better understanding of programmatic buying and should be able to speak to it at a basic level, opening the door for skills development off a solid foundation in the future.
When: Thursday October 3 at 7:30pm
Where: Tedge Mindful Co-Working Space
About the Speaker
Victor Lopez was the head of digital for Havas Media in Miami for almost 8 years. Currently, he is working directly with clients and running his programmatic training site, Programmaticacademy.com.