The American Advertising Federation is over 40,000 members strong and we are committed to the growth and progress of the industry as a whole. That means recognizing the lack of diversity within certain roles at the agency level and understanding that the pursuit of creative passion is often a luxury not afforded to everyone.
Here in Miami, we are not immune nor naïve to the disparity we live amongst. Our city offers luxury and hardship, opportunity and limitations. The system we live and work in is governed by many factors we cannot begin to control or alleviate – socio-economic, cultural, institutional, etc. But, as a club that is committed to the progress of creativity and equal opportunity for all, we aim to make this small step in alleviating some of the financial burden around the next generation’s objective of a career in the creative industry.
That’s why we are introduced the Creative Futures Scholarship. In its inaugural year, we raised $10,000 with the generosity of the Miami Advertising Community. We received donations both large and small, and even hosted a Speed Dating fundraising event to get us to our goal.
In 2020, it is our commitment to award at least one student from the Black community.
Here’s how the scholarship works:
- Teachers in Title 1 schools in some of Miami’s most deserving neighborhoods nominate graduating students that have shown an aptitude and skill for creative roles, whether design, writing, illustration, multimedia, or others.
- The AAFMiami Board reviews the nominations, as well as samples of the student’s work, and plans for the future.
- Winner (or winners) are selected based on merit and skill. This recipient (or recipients) will be awarded at the beginning of August 2020.
If you would consider becoming a mentor or offering an internship role to any of the students selected as finalists or winners, please get in touch with us and let us know you’d like to participate.
We’d like to sincerely thank our 2019 Creative Futures Scholarship Donors:
Renny Tirador, RBB Communications
Greg Gayle, Nativo
The two recipients of the 2019 Creative Futures Scholarship were Damarcus Chandler and Johnnika Dorcely from Miami Edison Senior High, who were nominated by their Graphics Arts teacher Mr. Damian Flores.
“I want my career to be something that is challenging, interesting, and makes a difference in people’s lives on a daily basis.
My creative skills will help me by expanding my mindset for that particular career, it will help me come up with unique ways to create what I need to make a difference in this country.” – Johnnika Dorcely